DZone Database Zone
The Database's Role in Speeding Application Delivery
Time-to-value is often mentioned with great emphasis in marketing brochures but is rarely explained in detail. Perhaps the marketing mavens believe that the idea explains itself. After all, buying a product or service and being able to use it immediately — a time-to-value of zero — is instant gratification.
However, time to value is usually somewhat greater than zero. Here's a simple example. You buy a cabinet from IKEA to put your china in. You need to get it home and assemble it. Perhaps it will take half a day to complete that and dispose of the packaging. Or perhaps you'll get the assembly wrong (it happens) and you'll have to hire some help to sort it out. So, the time to value could be a day or more, but that's still fairly fast.
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