DZone Database Zone
Financial Services and Neo4j: 360-Degree View of Customer Experience
Customer expectations are rising at a time when customer service is a significant differentiator within the financial services industry.
Customers expect companies to deliver personalized service – i.e., an end-to-end customer experience — that reflects an understanding of who they are, their communication preferences, the products and services they’ve purchased in the past, and what they might be interested in in the future.
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